The existing cluster of offices in the center of the floor was removed to create a central large open space with a high ceiling for the display of watches. The main space was subdivided into three displays for each primary product line but united under two sloping planes of the ceiling. The showroom spaces are bordered by conference rooms which all have access to the windows running along the East and South facades of the building. The conference rooms allow potential buyers privacy and light from the exterior windows to enter the main showroom through the storefront glass that separate the two areas.